Week 2
- Media is driven by two forces
- rational, commercial market factors
- irrational, unpredictable creative forces
- Buy or build - companies will either buy the entity or build the platform
- Book rec
- Master Switch
- Todo
- Listen to Love Island podcast
Week 3
-
map value chains for streaming (music, video)
-
There are no longer mediums, but ecosystems that companies try to keep people in
-
Producing TV is different from building a dishwasher -> high first copy cost and then lowers over time
-
Blockbuster effect
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High cost, less creative breadth/competition creates no competition
- Once there are a lot, you must consolidate power to force visibility (money)
Week 4
- For analysis project: Where is the competition or lack of competition in the value chain
- Lack of competition
- Why it formed
- and the risk it poses to consumers
Week 5
- Marketing Funnel - Ability for companies to move from Awareness to purchase
- Media that isn’t actually direct marketing (Barbie as IP to be used by creators w/ revenue share)